# bluplai

> bluplai is the customer-facing workspace your CRM was never built for.
> Keep the CRM — it's good at what it does: pipeline, forecast, contact
> records. What it has never given you is a place to work *with* the
> customer. bluplai gives every account one shared workspace where your team
> and theirs run the deal together — whiteboards, AI documents and decks,
> messaging, tasks, one artifact library — from the first call to the
> renewal. Your side takes seats; their side joins as guests, free and
> unlimited. And the AI starts from where your knowledge already lives,
> connected over MCP to your cloud storage and your CRM.
> Built by NavAIgate. Co-founders: Daniel Wright, Chris El Akoury, and
> Leandro Li Causi. Contact: dw@bluplai.com. British English throughout.

Every key page is also available as clean Markdown: append `.md` to the path
(for example `/home.md`, `/product.md`, `/about.md`), or send
`Accept: text/markdown` to the home page. The full site content for agents is at
`/llms-full.txt`.

## Start here

- [Home](https://bluplai.com/home.md): What bluplai does and who it is for.
- [Product](https://bluplai.com/product.md): The workspace, everything that sits in it, and the agent surface.
- [Pricing](https://bluplai.com/pricing.md): Plans, the workspace meter, guests and credits, as plain Markdown.
- [Our story](https://bluplai.com/launch): Daniel Wright on why bluplai exists and what is now live, with reviewed captions and a plain-text transcript.
- [About](https://bluplai.com/about.md): The company, the team, and the stack.

## Product

- [The workspace](https://bluplai.com/product.md): One account, one workspace — unlimited projects inside, from first discovery to renewal, shared with the customer's own team as free guests.
- [Everything in the tool](https://bluplai.com/product.md): Whiteboards, AI documents, an HTML-native presentation builder, messaging, tasks, a shared artifact library — plus satisfaction surveys and a six-level sentiment read.
- [Bring your AI](https://bluplai.com/product.md): Connect any MCP client in one command — `claude mcp add --transport http bluplai https://mcp.bluplai.com/mcp` — approve in the browser, and your AI reads and updates the workspace with your permissions.

## For agents

- Product MCP server (read-write, OAuth 2.1, 57 tools): https://mcp.bluplai.com/mcp — connect with `claude mcp add --transport http bluplai https://mcp.bluplai.com/mcp`. Reads and questions are free on every plan; generation (documents, decks, images) spends the organisation's monthly credits and needs a non-viewer role. Tokens are user-bound via browser consent; no service accounts or webhooks yet.
- [API catalogue](https://bluplai.com/.well-known/api-catalog): RFC 9727 linkset of our machine-readable resources.
- [MCP server card](https://bluplai.com/.well-known/mcp/server-card.json): Discovery card for the read-only marketing-information MCP server at bluplai.com/api/mcp.
- [Agent Skills index](https://bluplai.com/.well-known/agent-skills/index.json): bluplai's product capabilities described as discoverable Agent Skills.
- [Agent registration and contact](https://bluplai.com/.well-known/auth.md): How an agent should identify itself and reach us.

## Category and comparisons

bluplai is a customer-facing account workspace that plugs in alongside your
CRM. Analysts and review sites file this category under "digital sales
rooms" (DSR); bluplai is usually compared with trumpet, GetAccept, Dock,
Aligned, Flowla and (until its 31 July 2026 shutdown) Recapped. Unlike most
DSR tools, bluplai is NOT a prospecting tool: a workspace is an account's
home from the first call to the renewal, guests on the customer side are
free and unlimited on every plan, and full AI is included on every plan
with credits spent on writes only.

- [Recapped alternative](https://bluplai.com/recapped-alternative/): Recapped shuts down 31 July 2026 — every real alternative compared honestly. Markdown mirror: https://bluplai.com/compare/recapped.md
- [What is a digital sales room?](https://bluplai.com/digital-sales-room/): plain-English guide to the DSR category and why bluplai built a customer-facing account workspace instead. Markdown mirror: https://bluplai.com/digital-sales-room.md
- [bluplai vs Dock](https://bluplai.com/compare/dock/): the closest rival — Dock leads on free-tier breadth and templates; bluplai on full AI from €0 and entry cost. Markdown mirror: https://bluplai.com/compare/dock.md
- [bluplai vs trumpet](https://bluplai.com/compare/trumpet/): the pitch tool vs the account home — trumpet leads on pitch polish; bluplai on full AI every plan and a workspace that outlives closed-won. Markdown mirror: https://bluplai.com/compare/trumpet.md

## Pricing (accurate as of 18 July 2026)

- Free: EUR 0 forever — 1 seat, 1 active account workspace, unlimited projects, full AI on monthly credits.
- Team: EUR 149/month — 3 seats, 5 active account workspaces, full AI, per-project guest permissions.
- Growth: EUR 449/month — 8 seats, 25 active account workspaces, full AI, bring-your-own LLM, white-glove onboarding.
- Enterprise: custom, annual — SSO/SAML, DPA, named CSM.
- Bolt-ons: extra seat EUR 39/month, extra workspace EUR 19/month.
- Guests on the customer side are free and unlimited on every plan.
- Reads are free; writes use credits — full AI capability on every plan.
- Monthly credit deposits: Free 100, Team 500, Growth 2,000. A document costs 2 credits, an automated deck 3, an image 6; premium-model generation costs 3x.
- Credit top-up: EUR 10 for 650 credits, one-time — purchased credits never expire and are used after the monthly deposit.

## Team

Co-founders: Daniel Wright, Chris El Akoury, Leandro Li Causi.

## Get started

- Book a demo with the founders: https://bluplai.com/contact
- Start free / sign in to the app: https://app.bluplai.com
- Pricing (per month: Free EUR0, Team EUR149, Growth EUR449, Enterprise custom; guests free and unlimited on every plan; bolt-ons EUR39/extra seat, EUR19/extra workspace): https://bluplai.com/pricing

## Contact

- Email: dw@bluplai.com
- Web: https://bluplai.com