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Terms of Service

Last updated: 1 September 2026

These Terms of Service ("Terms") govern your access to and use of the bluplai marketing site at bluplai.com and BluPlai Boards at boards.bluplai.com (together, the "Service"). The former workspace host at app.bluplai.com is closed and redirects to Boards.

1. Who you are contracting with

The Service is provided by NavAIgate GmbH & Co. KG, Gerhart-Hauptmann-Straße 59, 85055 Ingolstadt, Germany, registered in the commercial register of the Amtsgericht Ingolstadt under HRA 4530, represented by its general partner (Komplementärin) NavAIgate Management GmbH (Amtsgericht Ingolstadt, HRB 13007), itself represented by its managing director (Geschäftsführer) Daniel Wright. VAT identification number: DE464312145. In these Terms we call that company "bluplai", "we" or "us"; "bluplai" is the product name, not a separate company. Our full legal notice is on the Impressum page.

These Terms are our general terms and conditions (Allgemeine Geschäftsbedingungen). They apply to the exclusion of any conflicting or additional terms of your own; your terms only apply if we have accepted them in writing.

2. Who the Service is for

The Service is offered to businesses. By registering you confirm that you are acting in the exercise of your trade, business or independent profession — that you are an entrepreneur (Unternehmer) within the meaning of section 14 of the German Civil Code (Bürgerliches Gesetzbuch, BGB) — and not as a consumer.

If, despite that, you contract with us as a consumer (Verbraucher, section 13 BGB), the mandatory consumer-protection rules that apply to you cannot be excluded by these Terms and are not excluded by them. Where a clause below would reduce your rights as a consumer under mandatory law, that clause does not apply to you to that extent. Clauses 10, 15 and 18 say specifically how this works for withdrawal, liability and jurisdiction.

3. Accounts and eligibility

You must be at least 16 years old and able to form a binding contract to use the Service. You are responsible for the accuracy of your account information, for keeping your credentials confidential, and for all activity that occurs under your account. Tell us promptly at dw@bluplai.com if you believe your account has been compromised.

4. How the contract is formed

Displaying plans and prices on our website is an invitation to contract, not a binding offer. A contract for a free plan is concluded when we activate your account after registration. A contract for a paid plan is concluded when you complete the order in the application and we confirm it or provide the paid features, whichever happens first. We store the contract text and make it available to you in your account; you can correct input errors before completing an order using the controls shown at checkout. Contracts are concluded in English.

5. Acceptable use

You agree not to:

6. Your content

You retain ownership of the content you submit to the Service ("Your Content"). You grant us a non-exclusive, worldwide, royalty-free licence to host, store, process, and display Your Content solely so that we can provide and support the Service for you and your organisation. The licence lasts as long as we host Your Content for you and ends when it is deleted. We do not use Your Content to train our own or third-party AI models.

7. AI-generated output

The Service uses AI models to generate suggestions, summaries, and other output, and it tells you where it does so. AI output may be inaccurate or incomplete. You are responsible for reviewing AI output before relying on it, and for any decisions you make based on it. We do not warrant that AI output is accurate, complete or fit for a particular purpose, and using it does not replace professional advice.

8. Provision of the Service, defects and changes

We provide the Service with the care of a prudent business. Providing software over the internet for a fee is treated under German law as a rental contract (Mietvertrag, sections 535 and following BGB), and your statutory rights in respect of defects (Mängelrechte) apply, subject only to Clause 15.

We do not currently give a contractual availability commitment (Service Level Agreement). Interruptions can occur for maintenance, security work, or reasons outside our control, including failures at our hosting providers. We schedule planned maintenance outside normal business hours where we reasonably can.

We may develop the Service further and change or remove individual features, provided the contractually agreed functionality as a whole is preserved and the change is reasonable for you. We will give you reasonable advance notice of any change that materially reduces functionality you are paying for, and you may terminate the affected subscription with effect from the date the change takes effect.

Features offered free of charge, including the free plan and beta or preview features, may be changed or discontinued at any time with reasonable notice.

9. Fees, billing and price changes

Fees, billing intervals, and any refund terms are presented to you at the time of purchase. Subscriptions renew automatically for the same period unless terminated in line with Clause 14. Fees already paid for a current billing period are not refunded on ordinary termination unless we owe you a refund under statutory law.

Unless stated otherwise, prices are net prices and value added tax (Umsatzsteuer) is added at the applicable statutory rate. For business customers in another EU member state who give us a valid VAT identification number, the reverse-charge procedure applies (section 13b of the German VAT Act; Article 196 of Directive 2006/112/EC) and we invoice without German VAT. Our VAT identification number is DE464312145.

We may adjust prices for future billing periods. We will tell you in text form (Textform) at least 60 days before a price change takes effect. If you do not accept the new price, you may terminate the subscription with effect from the date the change takes effect; if you do not terminate by then, the new price applies. We will point that out to you in the notice.

10. Right of withdrawal (Widerruf)

The statutory right of withdrawal under sections 312g and 355 BGB applies only to consumers who conclude distance contracts. It does not apply to business customers (Unternehmer, section 14 BGB), and the Service is offered to business customers (Clause 2). There is therefore no contractual right of withdrawal for business customers.

Our checkout is not currently set up for consumer contracts, so we ask consumers not to subscribe. If a consumer nevertheless concludes a contract with us, the statutory 14-day right of withdrawal applies in full, the withdrawal period does not begin until the consumer has received the statutory withdrawal instruction (Widerrufsbelehrung), and we will provide that instruction and the model withdrawal form on request at dw@bluplai.com.

11. Third-party services

The Service integrates with third-party providers (including Clerk for authentication, Supabase for data storage, Backblaze B2 for file and media storage, OpenRouter for AI, Vercel, Railway and Cloudflare for hosting, and Gleap for feedback). Your use of those services may be subject to their own terms. Which of them process personal data, in what role and where, is set out in our Privacy Policy.

12. Data protection

We process personal data as described in our Privacy Policy. Where we process personal data on your behalf as part of the Service — for example data about your customers, guests and survey respondents — you are the controller (Verantwortlicher) and we act as your processor (Auftragsverarbeiter) within the meaning of Article 4(8) of the General Data Protection Regulation (GDPR). Article 28(3) GDPR requires a data processing agreement (Auftragsverarbeitungsvertrag) between us in writing or in electronic form. Ask us at dw@bluplai.com and we will put one in place with you.

13. Confidentiality

Each party will protect the other's non-public information disclosed in connection with the Service using at least the same degree of care it uses to protect its own confidential information, and not less than a reasonable standard of care. This does not apply to information that is or becomes public without a breach of this clause, that the receiving party already knew, or that must be disclosed by law or by order of a court or authority — in which case the receiving party will tell the other party first where it is lawfully able to.

14. Term and termination

You may terminate a paid subscription at any time with effect from the end of the current billing period, using the controls in the application or by notice in text form. A free plan may be terminated by either party at any time; we will give you 30 days' notice in text form before we close a free account, unless we terminate for good cause.

Each party's right to terminate for good cause without notice (außerordentliche Kündigung aus wichtigem Grund, section 314 BGB) is unaffected. Good cause on our side includes a serious or repeated breach of Clause 5, payment arrears of more than 30 days after a reminder, and insolvency proceedings over your assets.

We may suspend access temporarily where necessary to protect the Service, our other customers or third parties — for example on a concrete suspicion of misuse or a security incident. We will lift the suspension as soon as the reason for it no longer applies, and will tell you why we suspended access unless the law prevents us.

You can export Your Content at any time while your account is active. After the contract ends we keep Your Content available for export for 30 days, unless you ask us to delete it sooner or the law requires us to keep it longer. After that period we delete it.

15. Liability

We are liable without limitation:

For slight negligence (einfache Fahrlässigkeit) we are liable only where we breach a material contractual obligation — an obligation whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance you may regularly rely (a so-called cardinal obligation, Kardinalpflicht). In that case our liability is limited to the damage that was typical for this kind of contract and foreseeable when the contract was concluded (vertragstypischer, vorhersehbarer Schaden).

Any further liability for slight negligence is excluded.

Liability without fault for defects that already existed when the contract was concluded is excluded: section 536a(1), first alternative, BGB does not apply.

These limits apply equally to the personal liability of our partners, legal representatives, employees and agents (Erfüllungsgehilfen). They do not apply where mandatory law does not allow liability to be limited, and they do not affect your rights under data protection law, including Article 82 GDPR.

You are responsible for keeping your own backups of data that is essential to you, to the extent that is reasonable for you.

16. Your responsibility for your content and use

If a third party brings a claim against us because of Your Content or because you used the Service in breach of these Terms or of applicable law, you will indemnify us against that claim and against the reasonable costs of legal defence, provided you are responsible for the breach (that is, you caused it culpably). We will tell you about the claim without undue delay, will not acknowledge it without your agreement, and will give you the opportunity to defend it.

17. Changes to these Terms

We may amend these Terms with effect for the future where there is a valid reason — for example a change in the law or in case-law, a decision of a court or authority, a change in the technical or economic conditions under which we provide the Service, or the introduction of new features. We will notify you of the proposed change in text form at least 30 days before it takes effect, and will highlight what is changing.

If you object within that period, the contract continues on the existing Terms and either party may terminate it with effect from the end of the current billing period. If you do not object within the period, the change takes effect — we will point out that consequence in the notice. Changes that would alter the essential balance of the contract, in particular the price or the agreed scope of the Service, require your agreement; Clauses 8 and 9 govern those.

18. Governing law and place of jurisdiction

These Terms and any contract concluded under them are governed by the law of the Federal Republic of Germany, excluding the United Nations Convention on Contracts for the International Sale of Goods (CISG) and excluding the referral rules of German private international law.

If you are a merchant (Kaufmann), a legal person under public law or a special fund under public law, the exclusive place of jurisdiction for all disputes arising out of or in connection with these Terms is Ingolstadt, Germany, the seat of our company (section 38(1) of the German Code of Civil Procedure, Zivilprozessordnung). We also remain entitled to bring proceedings at your general place of jurisdiction.

If you are a consumer, the choice of German law does not deprive you of the protection of the mandatory provisions of the law of the country in which you are habitually resident (Article 6(2) of Regulation (EC) No 593/2008, Rome I), and the statutory rules on jurisdiction in consumer matters apply — in particular Articles 17 to 19 of Regulation (EU) No 1215/2012, under which you may sue us in the courts of the member state where you are domiciled and may only be sued there. Nothing in these Terms limits those rights.

19. Final provisions

Notices under these Terms may be given in text form (Textform), including by email to the address on your account and to dw@bluplai.com. You may not assign your rights under these Terms without our consent, which we will not withhold unreasonably; we may transfer the contract to a group company or to an acquirer of the business, and you may terminate with effect from the transfer date if you do not agree.

If a provision of these Terms is or becomes invalid, the validity of the rest is unaffected; the statutory rules apply in place of the invalid provision. The English text of these Terms is the operative version; German terms in brackets are given for orientation only.

20. Contact

Questions about these Terms? Email dw@bluplai.com, or see the Impressum for our full company and register details.

Looking for the product? Open boards.bluplai.com. Read our Privacy Policy and our Impressum.